Consultancy · UK · Europe · Brazil
Grow your brand where customers buy
One partner for strategy, sales, marketing, retail, visual merchandising and design — so your brand can enter new markets, sell more and open spaces that work.
20 years
in strategy, sales, retail design and store delivery
20+ stores
opened, from project to launch
11 countries
with projects delivered across the UK, Europe and Brazil
€1.2m
largest store programme managed — Cybex, 2 flagships
Solutions
Six ways I help brands grow
Each area works on its own — or together, as one joined-up plan from strategy to the shop floor.
01
Strategy
Market entry, country prioritisation, format choice (pop-up, shop-in-shop, own store) and rollout planning.
Cybex · Granado
02
Sales
Store and regional targets, action plans, commercial standards and negotiation with partners, landlords and suppliers.
Laura Ashley · Unibanco
03
Marketing
Brand positioning at the point of sale, marketing investment control and campaigns that bring people in store.
Laura Ashley · Cybex
04
Retail
Store development, category and space planning, project management of openings and refits — on time and on budget.
Laura Ashley · Granado · IKEA
05
Visual Merchandising
VM concepts, display plans, seasonal standards, manuals for partners and franchisees, and team training.
Massimo Dutti · Cybex · IKEA
06
Design
Retail and interior space design, customer journey, lighting, 3D in SketchUp and Revit, signage and POS graphics.
IKEA · Liberty London
Proven results
Selected case studies
IKEA · 2025
+7%
sales in each installation
7 room settings designed for 2 seasonal collections, with store teams trained to build and maintain them.
Granado · 2026
7 pop-ups
in 5 countries
Market research, location selection and a qualified supplier base in each country — bridging the brand’s Brazilian headquarters and Europe.
Cybex · 2019–2020
Asia
market entry via shop-in-shop
VM concept, shop-in-shop design and an implementation manual for department-store partners.
Laura Ashley · 2018–2019
Network-wide
commercial standard
Store and regional sales plans, category space planning, supplier management and tighter control of marketing return.
Also: Massimo Dutti (2020–2021) — standardised displays and trained teams across Bavaria; and a retail project at Liberty London with a budget of around £300k.
Engagement
Ways to work together
Growth Diagnostic
Fixed fee
A review of your strategy, sales, marketing and stores, followed by a clear report with prioritised actions.
Ideal for a fresh, expert view of where growth is being lost.
VM & Store Guidelines
Project fee
A practical brand manual: fixtures, layouts, display principles and seasonal standards, ready for your teams, partners or franchisees.
Ideal for brands opening several stores or franchises.
Store & Pop-up Project Management
Day rate or project fee
End-to-end delivery of a new store, refit or pop-up: brief, design coordination, budget, suppliers, contractors, installation and opening.
Ideal for a specific opening with a fixed date.
Market Expansion Partner
Monthly retainer
Ongoing support for brands growing across markets — a few days each month as your on-the-ground strategy, sales and retail lead in the UK, Europe or Brazil.
Ideal for international brands without a local team.
Every project starts with a conversation and a written proposal with clear scope, deliverables, timeline and fees.
Track record
1,100+ hours of documented consultancy
| Client | Country | Period | Key results |
|---|---|---|---|
| Laura Ashley | United Kingdom | 2018–2019 | A commercial standard for the store network and tighter control of marketing investment |
| Cybex | Germany | 2019–2020 | VM and shop-in-shop concept for entry into Asia; a standardised commercial language |
| Massimo Dutti | Germany | 2020–2021 | Standardised displays, trained teams and a stronger luxury perception in Bavaria |
| IKEA | United Kingdom | 2025 | 7 room settings for 2 collections, with +7% sales in each installation |
| Granado | United Kingdom / Europe | 2026 | 7 pop-ups in 5 countries and greater brand visibility across Europe |
How I work
- Conversation — a first meeting to understand your brand, market and goals.
- Diagnosis & proposal — a clear written scope, timeline and fee.
- Plan — strategy, budget, schedule, risks and the right local partners.
- Delivery — sales, marketing, design and on-site management working together.
- Review — results, team training and next steps for growth.
Background
Education
- Postgraduate degree in Marketing — Universidade Metodista de São Paulo
- BA in Business Economics — UNIFEI-ESAN, São Paulo
- Interior Design — KLC School of Design, London
- Project Management & Agile — City University London · Coursera (certificate)
Experience, tools & languages
Six years as New Business Manager at Unibanco, negotiating contracts with clients nationwide, before moving into retail.
Revit (BIM) · AutoCAD · SketchUp · Adobe Photoshop, Illustrator and InDesign · Monday.com · Excel
Portuguese (native) · English · German · Spanish
Bridges between Brazil, the UK and Europe
Let’s talk
Entering a new market, growing sales or opening a new store? Tell me about it.
[email protected]
Based in London, working across the UK, Europe and Brazil.